EST. 2021 — Seoul, KR
About.
Creative Content Studio
AI · Brand · TVC · Digital — End-to-end content studio.
About Us
Creating content that resonates,
Across every platform.
Manifesto
Aiming for ORGANIC VIEW and ACTIVE ENGAGEMENT, we are a team of creators who plan and produce CREATIVE CONTENT that drives change among the 2030 MZ generation — passionate about everything from AI to digital. We are TRUE:D.
TRUE:D is a content business media company delivering content solutions optimized for every platform — from AI to TV and digital.
Brand Story
The :D in our logo represents
- No.01
Content that resonates with — and laughs alongside — the MZ generation
- No.02
A play button — the universal symbol of video
- No.03
Viewer × Brand USP × Empathy — the infinite loop where three forces meet to create the best branded content
Methodology
OSMCOne Story · Multi Creative
We turn each brand's USP into a single story tailored for every platform — sparking buzz that goes viral on its own, maximizing both awareness and purchase conversion.
Our Domain
From AI to storytelling, across every medium.
- AI Character Development
- AI Content Planning / Production
- Product Branding / Rebranding
- Logos, Websites, Naming, App Development
- TVC Planning / Production
- Digital Advertising Planning / Production
- Original Series Planning / Production
- Branded Content Planning / Production
- Digital Campaign Management
- SNS Channel Operations & Content Production
TRUE:D is a Seoul-based creative content studio delivering end-to-end production across four divisions — TRUE:AI, TRUE:B, TRUE:C, and TRUE:D — spanning AI content, branding, TVC, digital advertising, and original series.
Our Services
Four pillars, one vision.
TRUE:D operates across four specialized divisions — TRUE:AI, TRUE:B, TRUE:C, and TRUE:D — each delivering end-to-end creative content solutions.
AI Development, AI Advertising & Content
Harnessing the power of artificial intelligence to create cutting-edge advertising and content. From AI-generated visuals to data-driven creative strategies, we push the boundaries of what's possible.
Branding & Brand Experience
Building brands that resonate. We craft comprehensive brand identities and immersive brand experiences that connect emotionally with audiences and leave lasting impressions.
TVC & Digital Advertising
Television commercials and digital advertising produced to the highest standard. From concept to final cut, we deliver compelling visual stories that drive impact across all platforms.
SNS Content & Original Series
Original content planning and production — from SNS campaigns to proprietary series. We create content that captivates, engages, and builds community across digital platforms.
Global Vision
Our Vision
We continuously grow ourselves through original content optimized for each platform, then apply that growth to brand content — delivering peak performance through organic consumer reach and purchase conversion.
History
- Period 05
2021.09 — Present
- Dating reality "Sebit-some" (2:1 format) — 25M total views
- Web variety "Settings: Ideal Type" (2 episodes) — 6M total views
- Konami eFootball campaign (Kim Min-jae × Gamst) — 15M views
- Web drama "Why You" Seasons 1 & 2 — 40M total views
- Short-form original series "Jingol-tal-tae" (16 episodes) — 5.33M total views
- Comedy golf web sitcom "Golf Friends" (10 episodes) — 5M total views
- Period 04
2021.03 — 2021.08
- Renewed YouTube channel "OrakshilPang" (150K → 260K subscribers)
- Choi Jun × Subway ad (15M views)
- AmorePacific ad (4M views)
- Period 03
2018.06 — 2019.08
- Launched new YouTube channel "LoudG" — 0 → 350K subscribers in one year
- Web drama "Today, One Day" (6M views), web reality "Because" (20M views)
- Period 02
2016.05 — 2018.04
- Planned and produced 600+ branded contents including IsulLive, Good Job Today, and World's Temperature — 500M+ total views
- Period 01
2004.02 — 2014.12
- Annual contracts and communications for LG Electronics, Hyundai, Kia, and Chevrolet — TVC + PPL + Digital
- New business TF — first patent-registered ads in Korea (contextAD, LogoLink, etc.) — KRW 20B in contracts
Awards
- 01IBA Gold & Silver
- 02New York Festivals — Award Winner
- 03Asia PR Awards — Gold (twice)
- 04Seoul Visual Advertising Festival — Bronze, and many more
People & Culture
People We Look For
- 01
Specialists with depth in their craft
- 02
Researchers who endlessly chase digital content insight
- 03
Those who turn their own difference into growth
- 04
Confident creators who drive change with positive influence
Benefits
- National Insurance
- Severance Pay
- 5-Day Work Week
- Annual Leave
- Half-Day Leave
- Family-Event Leave
- Maternity Leave
- Labor Day & Founding Day Off
- Bonuses (twice/year)
- Long-Service Award
- Family Event Allowance
- Health Checkup
- Anniversary Gifts
- MacBook Pro + Dual Monitor
- Parking Support
- Rest Lounge
- Cafeteria
- Unlimited Snacks & Drinks
- Company Outing
- Workshop & MT
Partners & Collaborations
Trusted by Leading Brands Across Industries
TRUE:D has built trust by completing numerous projects alongside companies, brands, and creative organizations across diverse industries. From advertising, film, and entertainment to digital content and brand campaigns — we collaborate closely with experts in each field to create outstanding creative content.
